Legendary boxer Manny Pacquiao is launching his own payments platform for social media influencers, brands and fans.
His company Pac Technologies aims to launch PacPay later this year to make faster and safer cross-border transactions.
It will first be rolled out across his native Philippines and then Singapore, with plans to expand across Asia.
Now a senator, the champion boxer has been tipped as a future president.
"People are always curious to find out what I am getting into," Mr Pacquiao told the BBC.
"And because of my latest involvement with this fintech [financial technology] venture, a lot of my fellow athletes, global influencers and other entrepreneurs have expressed their interest and potential involvement in the platform."
Social media users can build up a fanbase on platforms like Facebook and Instagram and then use their position as "influencers" to market products for companies. Many celebrities do this.
Payment amounts are based on many factors such as the number of followers an influencer has and the amount of engagement their posts get.
PacPay wants to make the payment between influencers, brands and fans as seamless as possible.
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