El Clasico, the most-watched club game in world football, is back, with Barcelona set to host Real Madrid at the Camp Nou on Saturday, October 24th at 16:00. An unpredictable, live-action drama shown all over the world by over 100 La Liga partners and now into its 90th season – a feat unprecedented in the entertainment world. The La Liga El Clasico saga has gifted us a stream of incredible storylines over the years, including the greatness of legends such as Johan Cruyff, Alfredo Di Stefano and more recently Ronaldinho, Sergio Ramos and Lionel Messi, unforgettable moments of both showmanship and sportsmanship, and technological and broadcast landmarks.
The first El Clasico of the Covid-19 era
Enjoying El Clasico, or La Liga football in general, seemed unlikely just months ago, with the world in lockdown in the midst of the global Covid-19 pandemic. But La Liga’s comprehensive #BackToWin strategy – which laid out an extensive multi-phase plan to restart the season with regular Covid-19 testing covering personal behaviour away from training facilities, in homes and daily lives – ensured not only that the 2019/20 La Liga Santander season could be completed in the space of just 39 days without a single positive case but also that the 2020/21 season started on time in early September.
Over 100 El Clasico-themed actions organised all over the world
Though governmental health restrictions mean fans won’t be in the Camp Nou stands for this first ever El Clasico behind closed doors, La Liga has ensured that fans around the world will still be able to come together for the greatest show in club football.
Over 100 El Clasico-themed actions are being organised across the world, among them a public viewing for up to 700 fans in Shanghai, watch parties in Vietnam, Dubai, South Africa, Nigeria, Kenya and other locations across the African continent. Over in Latin America, meanwhile, fans will be able to enjoy the action from the comfort of their own cars in a series of drive-in cinema locations across Mexico, Colombia, Ecuador and Argentina. LaLiga will also celebrate the ‘premiere’ of its flagship show by lining red carpets at well-known landmarks in the United States, United Kingdom, India, Australia, Senegal, Colombia and Tajikistan to remind fans that ElClasico offers entertainment like no other.
An unrivalled broadcast and digital experience
No matter their location in the world, a potential audience of 650 million fans will be able to watch El Clasico like never before. New match broadcast graphics and statistics powered by cutting-edge Artificial Intelligence and Augmented Reality now provide fans with a more complete viewing experience than ever before, and pioneering virtualised crowd and audio technology complements the on-field action while fans are yet to return to La Liga stadiums. With 14 La Liga Santander stadiums kitted out with aerial cameras and aerial drones now capturing new and exclusive angles, the action never looked so good on a screen. El Clasico will be shown live in Kenya on SuperSport and StarTimes.
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