You don't need to know anything about cars, let alone Ford, to enjoy John Bronco, but the creative team naturally has a few of what comedian Joe Mande calls "10 percenters"—jokes only 10 percent of viewers may get, but those viewers will be obsessed. Cars Technica Editor Jonathan Gitlin's mileage will no doubt be better than mine, but simply editing his coverage on site over the years allowed me to get ample amusement out of things like an extended Lee Iacocca bit.
Like Documentary Now or American Vandal, this thing sings because it adheres to the rules and established style of genuine documentaries. Production-wise, Szymanski just let the cameras roll, both to capture potentially usable b-roll and to encourage loads of improved hilarity during interviews. On screen, John Bronco relies on the familiar "where are they now?" and "price of fame" narrative arcs of so many Hollywood documentaries about individuals. The filmmakers insert themselves into the film Serial-style and actively take up the quest to find Bronco at one point. And all the interviewee archetypes you'd expect—former managers, old lovers, archivists with subject-matter expertise—chew up ample screen time. Former SNL cast member Tim Meadows as Bronco's manager and Tim Baltz (Righteous Gemstones) as a Ford archivist headline a cast that is extremely up for approaching this silly premise with the right amount of serious absurdity.
No wonder Ford sold all those Broncos.
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Like every good beloved advertising personality, Ford and John Bronco knew how to market the brand.
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The era-appropriate styled ads in John Bronco are worth rewinding or pausing to see again.
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Officially selected for the Tribeca Film Festival, I have a feeling this would've been a festival circuit darling in a more normal film year. ...
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