In this video, Entrepreneur editor in chief Jason Feifer reveals strategies for getting press coverage.
4 min read
Every entrepreneur wants press, but few understand how to reach out to a reporter and frame their story in a way that’ll get attention. In this video, Entrepreneur editor in chief Jason Feifer digs into his career — and his inbox! — to provide a useful and revealing guide to what journalists think, what they’re looking for and how to develop a press strategy that really works.
Here are three big takeaways from the discussion:
1. Understand who you’re contacting
You don’t pitch a consumer without understanding their needs, and you don’t pitch an investor without studying what they’re looking for. The same must be true for journalists. To properly connect with them, you need to understand what motivates them. And here’s the most important answer: A journalist’s job is to serve their readers (or listeners or viewers), so they’re always looking for stories and insights that’ll provide value to that audience.
What’s the best way to get their attention? Study their work! Carefully read a publication and think about how it tells stories, what information it provides, and the way it speaks to its audience. This will give you a lot of insight about how best to pitch your story. If you can frame your story in a way that fits a publication’s needs, you’ll increase your chances fo success.
2. Be strategic with your outreach
Before you reach out to media, ask yourself: What do I need press for? You should have a good answer to this. Maybe you need press to drive awareness about a new product, or to boost your profile before approaching investors. These are all good reasons.
What are bad reasons? Some entrepreneurs pursue press because they feel like they’re supposed to, or that they’ve earned the attention, or because they…
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Business, Coverage, Entrepreneur Insider, Growth Strategies, Marketing, Media, Media Coverage, Press Coverage, Public Relations
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